For Molly Sims, years in the makeup chair led her to this moment.
The YISE Beauty founder chatted exclusively with E! following the launch of her latest product innovation, the Xtremely Quenched Peptide Instant Glow Moisturizer, which comes on the heels of a slight change for the brand: the name.
“So many people couldn’t pronounce [YSE]: ‘wait, what does it mean?” Molly explains, “We’re not changing who we are, I think we’re just getting clearer about it. We’re a bunch of women getting wiser.”
Knowing her consumers are savvy, means the products also have to (obviously) match that energy. Enter Xtremely Quenched, which Molly says goes beyond your average moisturizer thanks to these key ingredients:
- 4D hyaluronic acid: Delivering intense hydration, penetrating beyond the surface.
- Peptides: They’re all the rage right now, and they’re a critical part of this powerhouse moisturizer. Peptides support the skin’s natural functions for a plumper, firmer glow.
- Skin-identical ceramide: Strengthening the moisture barrier, sealing in hydration and reducing water loss leaves you looking smoother and more radiant.
“A lot of women find their makeup doesn’t stay on by lunch and they think it’s their makeup, but it’s because your skin is not hydrated. There’s nothing to hold to the makeup, there’s slipping, it’s sticky,” but Xtremely Quenched aims to solve that, Molly shares.