Hermès opens revamped store in Shenyang, China

Hermès opens revamped store in Shenyang, China

Fashion



Hermès opens revamped store in Shenyang, China

French luxury house Hermès has revealed its newly renovated store at MixC Mall in Shenyang, one of the most historical and culturally prominent cities in northeast China. The refreshed and only store in the city showcases Hermes’ sixteen métiers in an immersive, nature-themed setting. In a rhythmic murmuration, the bespoke design re-imagines migrating birds soaring through the city’s shifting seasons, making use of radiant colours, diverse textures, and vibrant contrasts.

The façade is punctuated with ice-blue and dark blue lacquered columns that vary in tone and density, displaying a pattern reminiscent of birds’ graceful flight formations. Their interplay of opacity changes with every viewpoint to draw natural light into the store and entice visitors inside.

A luminous open space spans two floors, creating a serene ambiance where wintery whites are splashed with earthy colours that echo the rhythm of the seasons. The two store entrances greet visitors with the signature Faubourg mosaic, which is embedded in lustrous mother-of-pearl terrazzo and lines the floor of the women’s silk area. A sunset wall fading from ochre-yellow to soft peach draws the eye to the beauty and perfumes area and passes by fashion jewellery. To the right, the homeware and equestrian collections lead to leather goods, men’s ready-to-wear and shoes. Each universe is accented with fiery red, orange, and pink abstract rugs that nod to Shenyang’s autumnal red and spring blooms, the warm tones contrasting with the cool-coloured wall fabrics. A spiral terrazzo staircase ascends to the first floor, revealing the women’s universe, as well as the jewellery and watches areas. This level’s walls are wrapped in mineral stucco, whose shades of silver-grey and ivory enhance the space with organic textures.

Hermès has unveiled its newly renovated store at MixC Mall in Shenyang, China, featuring a nature-themed design inspired by migrating birds and the changing seasons.
The store, designed by RDAI, spans two floors and showcases Hermès’ sixteen métiers with vibrant colours, textures, and dynamic partitions.
The space also includes artworks from the Hermès dollection.

Envisioned by Parisian architecture agency RDAI, the contemporary design unfolds with painted and layered partitions that provide a dynamic ambiance, guiding visitors through a journey of changing landscapes and natural colours. Soft curves, gently highlighted by luminous coves, trace the surface and the ceilings, offering a warm environment in which to discover each métier. The house’s spirit shines through the iconic Grecques lighting fixtures and ex-libris set into the floor, the company said in a press release.

The store is adorned with artworks from the Émile Hermès collection and the Hermès Collection of Contemporary Photographs. Lithographed plates of French artist JC Werner’s elegant bird watercolours, alongside Mexican photographer Graciela Iturbide’s Pájaros con árbol, a striking black and white photograph of a flock of birds blending with a tree, deepen the store’s narrative. These works hang beside French artist Pierre-Olivier Dubaut’s Le Départ des Drags, a scene of a horse and carriage that hints to the house’s equestrian heritage.

Fibre2Fashion News Desk (RR)




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