PC Music founder A. G. Cook has announced a new album; Britpop arrives May 10 via New Alias, his new record label. Cook has also unveiled the title track from the record, which features Charli XCX. Listen to that below.
Billed as a 24-song odyssey in three parts, Britpop is a snapshot of the musician and producer in all of his genre-bending pop modes. He used the three parts—Past, Present, and Future—to explore electronica, Britpop, and futuristic sounds, while blurring the lines between mainstream and experimental music, according to a press release.
Britpop follows Cook’s previous solo albums Apple and 7G, both of which dropped in 2020. His only other formal collections include the EPs Nu Jack Swung from 2013 and Pop Carol from 2020, as well as the 2017 film score ∂, though Cook has released dozens of singles and collaborations over the past decade. Last year, Cook teamed up with Easyfun for the debut Thy Slaughter album, Soft Rock.
Cook’s decision to put Britpop out on New Alias is in line with last year’s news that PC Music’s influential run as a record label is over. To coincide with the label’s 10th anniversary, it was announced that 2023 would serve as “PC Music’s final year of new releases.” Moving forward, PC Music is “dedicated to archival projects and special reissues.”
Revisit “PC Music’s Twisted Electronic Pop: A User’s Manual” on the Pitch.