Frank Ocean is launching a luxury company called Homer. The independent American company’s first collection will include printed silk scarves and jewelry pieces that are handcrafted using 18-karat gold, recycled sterling silver, hand-painted enamel, and American lab–grown diamonds. The Homer products are designed in New York and handmade in Italy.

Ocean did the catalog cover and photography for Homer; there’s also campaign imagery by Tyrone Lebon (a frequent Ocean collaborator and the director of the “Nikes” music video). A press release notes that the company’s name “represents carving history into stone,” and that the Homer designs are inspired by “childhood obsessions” and “heritage as a fantasy.”

Frank Ocean will open a Homer jewelry store in Manhattan on Monday, August 9. The store is located at 70-74 Bowery and is appointment-only.

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