Marc Jacobs is no stranger to the MTV Video Music Awards. His designs have appeared on the red carpet on pop princesses Lady Gaga and Rita Ora and the designer famously teamed up with MTV to create a nostalgic collaboration ahead of the 2016 MTV VMAs. But this year, Marc Jacobs will be walking the red carpet himself as the first-ever recipient of the Fashion Trailblazer Award.
In partnership with The Council of Fashion Designers of America (CFDA), MTV announced today, July 30, that Jacobs will receive the inaugural award for his “indelible impact within the world of music-artist fashion.”
Jacobs’ musical ties run deep, just check his resume: In addition to Lady Gaga and Rita Ora, Janelle Monae, Nicki Minaj, Missy Elliott, and Cardi B have all dressed in Marc Jacobs designs throughout the years. The designer’s love for MTV runs even deeper. For Marc Jacobs Resort 2017 collection, the designer returned to his grunge roots with an ’80s-infused collection of punk-rock designs, including a select few featuring MTV’s signature block “M” logo on thick fuzzy sweaters.
Marc Jacobs will also be working with MTV to create a multimedia interactive experience “highlighting his creative vision,” the network said in a press release. This experience will include a photographer and “highly-stylized elements” (read: Instagrammable moments) for social media.
Tune in to see Jacobs accept the award at the 2019 MTV VMAs when it airs on Monday, August 26.