Designed with a modern approach to modest dressing, the debut collection on ASOS features 64 styles across occasion wear, tailoring and elevated everyday pieces. The range features elegant dresses with ruffles and cape detailing, coordinated cotton and woven sets, tailored skirt suits, and a standout selection of matching hijabs in both plain shades and statement prints, offering customers complete, stylish looks with ease.
ASOS has introduced modest wear label IYAL as its exclusive wholesale partner across the UK and Europe.
The debut collection features 64 styles, including occasion wear, tailored pieces and coordinated sets with matching hijabs.
Designed with modern aesthetics, the range blends neutral and vibrant tones, expanding ASOS’ modest fashion offering.
The colour palette combines versatile neutrals with vibrant coral, orange and cobalt blue tones designed to feel fresh and uplifting for Eid celebrations while offering wearable pieces designed to be styled beyond the season.
The launch marks a significant expansion of ASOS’ modest fashion edit, giving customers across the UK and Europe access to a fashion-led new name in modest dressing.
Shazmeen Malik, Brands Director at ASOS said:
“We’re excited to introduce IYAL to our customers. The brand brings a fresh, trend-focused approach to modest dressing, with pieces that are both stylish and contemporary. Its launch builds on our momentum in bringing exciting international labels to ASOS and further strengthens our global brand mix.”
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Fibre2Fashion News Desk (JP)