E.l.f. Beauty Acquires Hailey Bieber's Rhode in a  Billion Deal

E.l.f. Beauty Acquires Hailey Bieber's Rhode in a $1 Billion Deal

Fashion



E.l.f. Beauty Acquires Hailey Bieber's Rhode in a $1 Billion Deal
Hailey Bieber’s three-year-old cosmetics brand Rhode has officially been bought by E.l.f. Beauty in a $1 billion deal, the brand announced on Wednesday. “E.l.f. Beauty found a like-minded disruptor in Rhode,” E.l.f. Chairman and CEO Tarang Amin said in a press release. “Rhode further diversifies …

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