Recognised as a leader in the global fashion industry, Laura Weir brings a knowledge of British designers, executive board level experience in retail and editorial industry leadership.
Laura Weir has been appointed CEO of the BFC, effective April 28, 2025, succeeding Caroline Rush.
With extensive experience in fashion, retail, and editorial leadership, Weir aims to drive positive transformation for British fashion, supporting emerging and established designers.
She will focus on growth, innovation, global presence, sustainability, and inclusivity.
“We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades. Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally, supported by a brilliant team,” David Pemsel, BFC chair, said.
“I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent. The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion. It is a privilege to champion the diversity and ingenuity that defines British fashion, and to lead a mission which will inspire generations to come,” Weir said.
In her new role, Laura will oversee the BFC, working with designers, industry partners and government bodies to further the organisation’s mission of championing British Fashion through pioneering its world class programmes that unlock and elevate creative talent. The not-for-profit is focused on; responsible growth through its engaged community that advocates for creativity and collectively supports the industry to grow and build opportunities for talent; innovation through the Institute of positive fashion and preparing businesses for positive change; and global amplification through London Fashion Week.
Fibre2Fashion News Desk (RR)