How 2024's Global Tours Became Fashion's Best Marketing Tool

How 2024's Global Tours Became Fashion's Best Marketing Tool

Fashion



How 2024's Global Tours Became Fashion's Best Marketing Tool
This year served pop music fans well: We got to experience Chappell Roan’s meteoric rise to stardom alongside her “Hot To Go” anthem, Beyoncé’s genre-defying “Cowboy Carter,” “Brat” summer and, of course, the many international tours that overtook our social media feeds (and boosted global …

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