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Shopping for beauty products at the drugstore is one of my favorite things to do. Not only is the selection extensive, the prices can’t be beat. Now, as a shopping editor, I get to try a lot of different products, from makeup to skincare to hair care, but it’s the items I buy at the drugstore that I return to the most. And I’m not alone in this. I’ve consulted with several of my fellow E! editors and they agree that some of the holy grail products that we swear by are the products that you can pick up at your local drugstore. So, I’ve rounded up some of our picks so that you can try for yourself, and return to them again and again.
But, the best part of all, is that these items are all on sale. Thanks to Ulta’s Spring Haul Sale (from now until April 20) and some other great deals, you can save big on these already affordable items. There’s makeup from Revlon and L’Oréal, skincare from Neutrogena and Olay, and much more.
Our editors love these products and you might just, too. So, scroll down to check out our drugstore holy grail picks (including some recommendations by celebrities we’ve interviewed). Prices start as low as $4 and the satisfaction lasts forever.