Gen Z’s Favorite Underwear Brand Dropped a New Size-Inclusive Bra Line

News

We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

If you hate wearing underwire bras that dig into the skin— and, let’s be honest, who doesn’t?— Parade just launched a new collection of bras that will change your life.

Reviewers are calling the new launch of size-inclusive bras “perfect,” “comfortable,” “supportive,” “incredible” and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.

Parade’s new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says “is a must have” because “it forms to YOUR body making it comfortable to wear all day.”

Scroll below to shop the rest of Parade’s collection, and be prepared to meet your new favorite bra (or two).

Articles You May Like

Swedish brand H&M and Universal Partner for wicked fashion line
ICYMI: Tyla's Style Influences, The Costume Institute's Next Exhibit Theme & Cult Gaia and Gap's Holiday Collaboration
American Pickers Star Frank Fritz’s Cause of Death Revealed
Coming Soon – New York City Couture Quinn Lemley Teams Up With Berek To Release Ready-To-Wear Clothing Line 
RHOC Star Alexis Bellino’s Ex Jim Reacts to John Janssen Engagement