Ugg releases its apparel and slides collection to mark Pride Month.
Ugg has unveiled its truly unique collection to celebrate Pride Month 2022.
The brand has released rainbow-inspired versions of its classic slides that will definitely turn heads.
As part of the campaign Ugg is donating money to helplines that are available specifically for LGBTQ+ people.
The collection is now available to shop at ugg.com/uk/pride and ugg.com/pride.
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The collection features exclusives, including the gender neutral Maxi Pride Slide, which comes in the colours of the Progress Pride flag and trans flag.
The new slides for Pride 2022 come with a padded foam exterior and a fluffy insole for comfort.
There’s also new editions of the Fluff Yeah Pride Slide this year – with even more fluff – again in the colours of the rainbow Pride flag and trans flag.
It also includes an apparel range, with two gender neutral, over-sized t-shirts featuring the Ugg logo print in the Pride flag colours.
Other pieces available are a bralette and shorts with the same Pride-themed Ugg logo and two pairs of socks featuring rainbow stripes and trans flag stripes.
Meanwhile US shoppers can get a selection of socks, a bumbag, a sequin jacket, a sequin dress and a faux fur jacket exclusively on the website.
There’s also a selection of slides from last year’s collection including the popular Fluff Yeah Pride Slides which are inspired by the many different Pride flag colours.
The theme for this year’s Ugg campaign is “Feel Heard”, with the brand saying: “We’re here to listen this Pride”.
As part of this they’re donating to $125,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ people.
In the UK they’re also donating $50,000 to Switchboard, a charity that has been providing a safe space for the LGBTQ+ community and beyond since 1974.
To shop this year’s Ugg Pride collection head to ugg.com/uk/pride and ugg.com/pride.