The collaboration also serves as part of the #ThatsDazs campaign, which is committing $1.5 million to and support marginalized creative communitie and serves to elevate a new generation of diverse tastemakers and creators, including Brooklyn-based artist Jade Purple Brown, who designed the City Sweets collections packaging.
“With everything they are doing in the community, it’s just a beautiful thing to be able to partner up with a brand that is not only bringing so much joy with sweets and ice cream, but also making a real difference,” Grace explained, “and just making sure everyone feels celebrated, even through their brand packaging. It’s a perfect alignment with me.”
And there was a chery on top, with Grace admitting, “I’m just super excited to eat ice cream forever, too!”