Paramount+ and cable TV network Showtime topped 56 million paid subscribers by Q4 of 2021, according to reports. Paramount+, originally launched as CBS All Access before rebranding in March 2021, is the video on-demand streaming platform that houses the Paramount Pictures back catalog and releases its own original content. Showtime is a cable network specializing in the broadcast of original TV programs, such as Californication, Dexter, and Billions. Both are owned by ViacomCBS, one of the leading mass media entertainment companies in the United States, and the results are looking positive for the company moving forward.
As reported by Variety, the New York-based company has revealed its results from Q4 of last year, showing that the two networks ended the year with a combined 9.4 million more subscribers than the previous quarter. It seems that the increase was buoyed by popular content added to the networks, particularly Paramount+, which allowed viewers to watch shows like Yellowstone prequel series 1883, and Mayor of Kingstown. ViacomCBS estimates that the combined subscribers could reach as high as 75 million globally by 2024.
The success of Paramount+ and Showtime continues to grow, and ViacomCBS will hope to compete against streaming giants such as Netflix and Prime Video. Offering T-Mobile customers a year free on Paramount+ back in November 2021 will certainly have helped matters, and the company reported global streaming revenue of $1.3 billion for the year. The success of streaming and cable networks largely comes down to the content on offer, and if ViacomCBS can continue to offer top of the range content, they should attract many more subscribers in the coming years.
Source: Variety
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