E!: What differentiates this blush from others on the market?
VB: Our vision with Cheeky Posh was to create a blush that looks and feels beautiful on everyone, with a unique, clean formula that feels great to wear and is good for your skin. We use plant emollients and botanical waxes for amazing application and water-resistant wear. The treated pigments in the formula provide superior blendability with luxurious softness, while keeping the color true over time. The result is that it is creamy smooth, blends like a dream, is incredibly long lasting and it truly will not fade.
E!: Do you have any application tips/insights to get the most natural blush look?
VB: For me, blush is what pulls my whole look together and brings my complexion to life. What shade I choose depends on the look I’m going for–I love the vivid pink shade Rollerskate to brighten my whole complexion– I just use a tiny bit on my cheeks, and a little on my lips, and blend with my fingertips.
When I’m looking for a more neutral look, my latest trick is to layer Playground along my cheekbones and over my lips and blend, and then follow with Major on the center of my cheeks and lips. It gives the most natural dimension.