May 2021’s Best New Beauty Products: Summer Fridays, Sol de Janeiro, Ouai & More

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We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

We go into every month optimistic that we will have the willpower to not spend our paycheck on new beauty products, but much to our wallet’s dismay, we fail horribly every month. This month will be no exception thanks to new arrivals from cult-favorite brands like Summer Fridays, OUAI, Kopari, Charlotte Tilbury and more.

Whether you’re looking for a new ultra-hydrating moisturizer or a palette to give you a sunkissed glow, or perhaps a detoxifying body mask, we’ve rounded up the best of the best beauty products to launch this month. 

Scroll below to check out this month’s must-have products!

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