When it feels right, it feels right. Rapper K-Roll is in the zone in the slick, scrumptious track “Real Quick”. The Atlanta-based artist using a bit of the chingy, smooth style rap, and collaborates with a female voiced rapper in this textured juggernaut. Slicing in some killer chorus singing, “Real Quick” doesn’t seem long enough.
I know this here will hit/head to the studio real quick/tell the DJs put it into the mix, K-Roll, well, rolls through the chorus. I liked the sneaky music beats. They sort of creep up on you like a rattle snake, shake it out, and then the beat drops, only to rinse and repeat. He creates that sensation of something humming like a car engine, idling just a moment as the engine is revved. The sometimes actor, who’s originally from South Carolina, has this swagger to him that isn’t as arrogant as you might think. I think there’s a genuine positivity and relatability K-Roll wants to have with his listeners. In his own unique way, yes, he’s talking specifically about his own art, but it’s a universal feeling to have something that you’re proud to share.
I like that he doesn’t waste time getting through the song. He self-edits the beats to be trim, intermingles a lovely strong stress with a bit of street smarts in her voice. The chemistry between her voice and the music base is up tempo and distinct. Pressed with K-Roll’s ability to spin the words “Real Quick” straddles between urgency and fluidity. While listening there’s not a stop-and-go sound, it’s solidly played. Echoes of Juicy J and maybe some semblances of rubby beats. At the end of each measure, there’s a clink or cranky sound. Again, that revving up sound. I think, at its core, this is representative of the Atlanta sound. K-Roll makes it his own and doesn’t sweat the small stuff, but it’s the small stuff that sweats it for him and the listener. He’s clutch during the chorus. His inflection and pitch pay off. While I didn’t get the sense K-Roll was dusting off any samples or fleshing out some of the old-school hip hop vibes, he does have equity in the steady drum loops and snap and crackle. I was looking for that go to line that really gives an out-of-the-blue lyrically line, but instead got a solid arrangement. The brilliance of “Real Quick” is in its simplicity.
As much as I resisted, after a few listens this song revealed even more about K-Roll’s personality than I thought. He hustles the song, just as much as he reveals his zest and quest to get to the studio and get his songs out to the masses. Adding a guest vocalist is a prime touch and the choice pays off in a windfall. “Real Quick” doesn’t go by in a blink of an eye, but it sets the tone for an artist with a vision, a voice and a vibrant story to share. K-Roll is in his zone.
Jodi Marxbury
The music of K-ROLL has been heard all over the world in partnership with the radio plugging services offered by Musik and Film Radio Promotions Division. Learn more https://musikandfilm.com