Small Business Live is a new livestreamed music festival to benefit various Black, minority, and woman-owned businesses across the United States. The lineup features 2 Chainz, Brittany Howard, Brandi Carlile, T-Pain, Leon Bridges, and Nathaniel Rateliff, among others. It’s set to take place Saturday, June 20, from 4—10 p.m. Eastern. In addition to streaming on TikTok, Small Business Live will be broadcast on Facebook, Twitch, Instagram, and Twitter.
Small Business Live was organized by Superfly (the team behind Bonnaroo) in partnership with TikTok, AT&T Business, GoDaddy, Vistaprint and Square. Viewers will be able to donate to the Accion Opportunity Fund, a non-profit small business lender that provides nearly 90% of its loans to small businesses founded by women and people of color. The artists on the lineup have committed to “take part in helping support a small business of their choosing.”