When I heard that Bethenny Frankel was leaving the Real Housewives of New York, I was a little sad. Bethenny can be audacious, self-absorbed and always seems to be surrounded by chaos, but she was also a good fit for the show. She was often spot-on in her assessments of her castmates and wasn’t afraid to address issues like Luann de Lesseps’ cabaret obsession or Ramona Singer’s rudeness.
One of Bethenny’s most admirable traits is her business acumen. Within a few years of joining RHONY, Bethenny started her Skinny Girl brand and later sold off the cocktail division of her business, reportedly for big bucks. Last season, Bethenny admitted that her life was overwhelming her and that she was considering simplifying things by selling a part of her company. Over the summer, Bethenny announced she was leaving the show to focus on her daughter, philanthropy and a production partnership with Mark Burnett. And with a more recent announcement, Bethenny continues to focus on her Skinny Girl brand.
People reports that Skinny Girl is partnering with VirMax to launch a line of four new daily supplements, which will be sold at Walgreens. Bethenny is conquering the world, one marketing segment at a time.
According to the press release, the supplements include “one to strengthen hair, skin, and nails with Biotin, a second (with collagen) to enhance skin, and a third for relaxation and sleep, and a fourth to enhance female intimacy and “elevate sensation and improve blood flow.”
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In her interview with People, Bethenny shared, “These were all things affecting me as a woman. I was looking for something natural. It’s just for honest women’s issues. No crazy claims and unrealistic promises. Just maintenance.”
In other words, you too can maintain a dewy glow of well-rested loveliness while killing it in the bedroom. If you take these supplements. That can be purchased at your local Walgreens.
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Of course, what we all want to know about is the “female intimacy” supplement. Bethenny stated, “I feel like things aren’t always as spicy and sexy for women as they get older. It’s not just about our bodies changing, it’s also about more responsibilities, having kids…”
You just know Sonja Morgan is texting Bethenny for some free samples in exchange for a friendly Instagram endorsement! Who knows spicy and sexy better than Sonja?
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So, just what does the female intimacy product actually do? “It’s more like a better mood enhancer,” Bethenny explained. “It’s nothing crazy. You’re not popping a supplement and then rocking the house down all night long, but if you take it regularly, it works.”
OK, maybe Sonja won’t do an Instagram endorsement if it doesn’t immediately rock her now for sale townhouse! Or at least rock her more sensible low-maintenance apartment. And Dorinda Medley would probably avoid the supplement entirely if it meant giving up any of her solo time to have a mediocre world-rocking.
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So, does the product work for Bethenny and her boyfriend, Paul Bernon? Bethenny joked, “Let’s just say there have been no complaints.” She also declared that Paul is “all for it.” Bethenny added, “He loves the idea that I’m embracing that.”
“That’s one thing as we get older, we don’t lose that [desire] and I think women are embracing their sexuality more and also talking more about it,” Bethenny explained.
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Bethenny’s Skinny Girl brand already sells a versatile product mix, including jeans and other clothing, popcorn, salad dressing, coffee and now supplements. Can Skinny Girl toilet paper, pregnancy tests, and wigs be far behind?
TELL US- WHAT DO YOU THINK OF BETHENNY’S NEW PRODUCT LINE? WHY DO YOU THINK BETHENNY HAS HAD SUCH GREAT BUSINESS SUCCESS?
[Photo Credit: Heidi Gutman/Bravo]